Tuesday, December 6, 2016

The Mystique of Lolly Gobble Bliss Bombs

The Mystique of Lolly Gobble Bliss Bombs

By Reiko Bell
The Spirit News
November 30, 2077

Lolly Gobble Bliss Bombs is an Australian snack food made by the Greens food company. Originally released in the 1970s, it is caramelised, ready-to-eat popcorn, similar to the American Cracker Jack. The concept was first floated by the head food technologist for Greens, Sir Shane McMaster, in the late 1960s, but the company delayed the product due to uncertainty of the market appeal. The popcorn is coated with toffee and rolled in crushed peanuts. Flavours include butterscotch and caramel.

Lolly Gobble Bliss Bombs were known for their colourful packaging, which featured surreal psychedelic artwork, reminiscent of Peter Max, Robert Crumb or The Fabulous Furry Freak Brothers. The initial marketing was developed by Frank Margan, the creative director at John Singleton's SPASM agency. This packaging was varied in the late 1980s.

Lolly Gobble Bliss Bombs are a popular snack at Leafa College and are designated as the Official Popcorn of the college and the soon to be incorporated Town of Leafa, ACT.